The wisdom of Ketchup

I can always tell Ketchup is or has been watching TV. It never fails that at least once during his time he will run upstairs and tell us we need to buy an item or he just decided he would like an item that he can not possibly live without. Ketchup will then proceed into the commercial almost quoting it exactly. Once he has done this he will continue on on why we can't and shouldn't live without it.